Especially with its brand symbol and product labels diversity was clearly and proudly represented. Gainesville, FL 32606 Theyve also used the power of a cute pet (or baby) to attract the readers. Once your logo is introduced, start redesigning the other aspects of your website, such as fonts, color schemes, and even the site's functionality and usability. Michelle Barry, founder ofMesmerize Media Consulting, said its important to really think about your company and get a strong understanding of who your company is, what you do better than anyone, and what you want your customers to know about you. Love it? Companies rebrand for various reasons, including new leadership, a new target audience or a new company vision, but no matter the reason, rebranding is a big deal, and deciding to rebrand should not be taken lightly. You can find the new email signature templates here [insert link]. Heres an example of a new software release announcement email: Hey [name],Were pleased to announce the launch of our new app, [apps name]. Subject: Announcement Regarding Rebranding. I would like to inform your customers about a re-branding, here is a sample template you can use to write a rebranding announcement letter to customers. How to Effectively Introduce Your Company's Updated Brand. By adding movies and LEGO-themed entertainment venues to the franchise, LEGO extended its brand of fun and delight to new areas. Listen and Monitor The final step in the rebranding process is to listen and continue interacting with your fans on social media. 4. Youll start to see changes to our identity system, website, social media profiles, and our new visual brand signature. 5 Things You Can do Yourself to Improve Your Website Now. You want to make sure you get it right the first time around; otherwise, it could impact the credibility of your business. Rob Sanders is a digital marketing veteran with over 20 years of experience. What You Can Learn: If you are going to change your name or part of it make sure your customers can still identify with your brand (consider longtime customers as well as new). The green CTA button is eye-catching as well. But with the new approaches in business strategy and with the ambition to serve global audiences, the brand needed to have a more unifying design. In many ways, your company's uniforms are an effective means of communicating your new brand. If your brand is dealing with negative attention, then perhaps you can focus on how the brand plans to make things right for its customers. rebranding September 14, 2021 Perfecting Your Rebranding Announcement & Rollout Plan It's time to launch a rebrand. Thankfully, those in charge saw a way out: they invested in what worked and got rid of what didnt. The Rebranding: High priced clothing is always going to be attractive to gangs, but Burberry took the initiative in reinventing itself, putting a sexy spin on utility clothing and getting endorsements from well-known and well-liked celebrities. These five questions can help you get started. Applying Your New Brand to Your Company Vehicles. Use your letter as a chance to reiterate those values. The server responded with {{status_text}} (code {{status_code}}). Uber went from being a cab-hailing app to so much more. Uber rebranding involved re-designing every aspect of its brand identity. It's imperative - to ensure consistency across the firm - that no additional verbiage, graphics, or links are added to your signature. Here are some key things you should know. Cloud Migration: Tips to Complete a Successful Migration to AWS and Microsoft Azure, The Digital Marketers Guide to Rebranding, 5 Incredible Examples of Successful Rebranding, Professional Certificate Program in Digital Marketing, Advanced Certificate Program in Data Science, Digital Transformation Certification Course, Cloud Architect Certification Training Course, DevOps Engineer Certification Training Course, ITIL 4 Foundation Certification Training Course, AWS Solutions Architect Certification Training Course. Your Guide to Creating a Small Business Marketing Plan, From COVID-19 to Hurricane Season: Disaster Preparedness for Small Business, 8 Tips to Become a Better Business Storyteller, How to Boost Online Awareness of Your Brand, The Best Text Message Marketing Services of 2023, The Best Email Marketing Services and Survey Software of 2023. For the maximum effectiveness, apply wraps to your entire fleet of company vehicles. Were releasing an updated brand identity, which includes a new definition of our logo and colors. Without you, this would not be possible and we look forward to a successful 2K17 with all of you. Dunkin is an example of successful rebranding because it modernizes the experience for customers while staying true to its heritage. However, its also a big change that can be confusing or even off-putting to your existing customer base. With our Free Forever plan you can send emails to up to 2,500 of your subscribers. Once youve completed the processes above, its time to announce your rebranding. To recharge your brand, take a hard look at what customers enjoy about your company and focus on what you do best. It's easy to forget all the places where your old branding appears. As part of our rebranding strategy, our company name will change from Von Watts Graphics LLC to 8393 Creative Solutions LLC. Rebranding is more than just changing your logo or your filter on Instagram. Trello also manages to slip in a teaser of their referral program in the final line of the main email body, Get Free Gold.. If so, you're in luck. Don't neglect to rebrand your signage! Feel free to reach out with any thoughts, requests, or compliments. Since rebranding should be a slow, calculated process, you cant do everything at once. Draft up a press release and get it in front of key media outlets in your industry. New business cards are on the way. PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc. Learn More{{/message}}, {{#message}}{{{message}}}{{/message}}{{^message}}It appears your submission was successful. [Add CTA button]. And the rebrand was introduced to cover other categories of the business, with a special emphasis on serving coffee. A Rebranding Announcement Letter is the perfect way to do this. In the letter, you can explain the reasons for the rebrand and how it will benefit your customers. See if your business is eligible for a tax credit of up to $26K per employee! This new brand identity gave Mailchimp a bold yet more creative look. The result? Take inspiration from our best brand identity design example. The rebranded design adopted many modern design styles and trends to make the brand more relevant. At the time, their brand identity was suitable for its purpose. Whenever you're in need of inspiration to write an announcement newsletter or facing the classic writer's block - read this email as an example. For that reason, well explain what an announcement email is, how to write one, and show you some announcement email examples so you can see what they look like in action. Airbnbs rebrand reinforces the importance of listening to your customers. Once they are posted to our intranet, please follow these guidelines for the most effective expression of the Company X brand. Here's an example of a promotion announcement email: Dear fellow staff, We have some exciting news! Dear [Recipient Name], As you are our valuable customer, we are pleased to announce that on [Date], we are rebranding our [Name/Logo/Sign] as part of our rebranding strategy. What this means for our existing clients is that its business as usual with more capabilities offered for you. According toHarvard Business Review, the products fail because businesses concentrate on designing and manufacturing processes, and they postpone the hard work of preparing the products for the market until its too late. In the spirit of rebranding, we will continue to commit to our customers and provide the same, or better, level of professionalism you have experienced and wed like to take the opportunity to thank our loyal customers and business partners for your trust and friendship in business. Careful planning is essential. And for the home parties where theyre sold a relic of the 1970s the company hadnt been able to shake until a rebrand. Consider acknowledging your company history while updating your look for the 21st century. As customers utilized Airbnb to better immerse in the communities which they were visiting, the brands purpose one driven by its customers was redefined and reflected in changes to its design, mission statement and brand colors. You dont even know whats about to happen! Email Your Subscribers About The Web Redesign Before Launch. Copyright 2001-2023. Get the media involved. This creates unwanted friction in the experience something that can be easily avoided with some edge-case testing. We are excited for you to continue to work closely with the same member of our team and their division. Therefore, all stationery must follow proper brand guidelines. Now the company is ready to take on the world. This step's major idea is to strengthen our growth and commitments by helping our customers identify with our brand in the marketplace. This includes answering questions such as: "What do we hope to accomplish? Are you rebranding a company? Don't cram too much information into too small of a space. List everything that is branded, from marketing materials to delivery vehicles to forms and invoices. Simple aspects such as the new logo and updated colors stand out significantly on new company uniforms. When Eircom Irelands largest telecommunications company shortened its name to Eir, it became the largest rebranding in Ireland in the last 20 years. The changes will be effective from [Date] on every platform. P.O. Applying Your New Brand to Your Printed Materials. All rights reserved. Its never been easier to compose such an email. After months of brand development spent strategizing, writing, designing and editing, how you share a rebrand with the world is important; first impressions matter. In order to stay relevant, many businesses have to reinvent themselves when the time comes. This post is intended to serve as inspiration for all marketers. Applying Your New Brand to Your Company Uniforms. Who needs to be involved to create a clear purpose, vision and values? Zillion Announces Rebranding, Changes Name To HealthFleet Be specific about whats staying the same. As we start this process, wed like to take some time and thank our loyal clients and associates. Here's a sample rebranding announcement that will provide a good starting point for you. So this should be the first place you apply your new logo. One could argue that this is an edge case. Now that weve looked at some announcement email templates lets look at real-life examples for inspiration. Also, Fenty Beautys tagline is Beauty for all, representing inclusiveness, which a target audience might want to see especially in a market as competitive as cosmetics. First thing's first: bring your stakeholders together and hash out the big-picture details of your rebrand. How is it going? And it focused on fixing what customers didnt like about their products. Apply it in practice with Sender.net - the most cost-effective email marketing solution in the market. In the spirit of rebranding, we will continue to commit to our customers and provide the same, or better, level of professionalism you have experienced and we'd like to take the opportunity to thank our loyal customers and business partners for your trust and friendship in business. It needed to become relevant again; not only for consumers but also (and perhaps, most importantly) for the people selling the products. Our Modista App is growing and evolving since we soft launched a few months back, and we felt it is time for a change. All rights reserved. The email marketing software DSP has used is MailChimp and theyre pretty great. Social media is an important marketing tool to announce your rebranding. Required fields are marked *, {{#message}}{{{message}}}{{/message}}{{^message}}Your submission failed. That's why you should include advertising and publishing posts early on. If you have any suggestions or questions, please contact us at [Contact Number]. Have you ever wondered how large brands make rebranding announcements to their audience? Nothing on this site constitutes legal advice or gives rise to a solicitor/client relationship. ET. 4. If you havent led a rebrand before, its probably wise to engage a brand agency or consultant to help guide you through the process and provide an outside perspective and even additional resources.. But, a complete rebranding was necessary to find the right brand identity. Feel free to use any of the above that works for your organization and good luck with the brand rollout! Dunkin Donuts is another big company with a history that goes back to the 1950s. Add a call to action:Encourage readers to take a specific step. Australian Energy Foundation rebrand involved changing everything from its name to the logo, print publication designs, symbols, posters, and everything in between. Instead, be upfront about whats happening and why youre making the changes. If you are doing it just to make the news and get attention, you might want to rethink it. Color provides a strong visual link to our brand identity across a wide range of applications. In the meantime, keep an open mind and be willing to make tweaks if necessary. Also, do me know if youd like to see more posts like this. Developing a new brand is hard enough, but once you've completed the rebranding, you need to operationalize the new brand. You see, I prefer a consistent font for my content consumption. Gr8 Comeback: 8393 Creative wants to turn ideas into great brands, 8393 Creative Launches Nonprofit Organization to Empower Youth Creative Thinkers, Pure Zen Dentistry Hires 8393 Creative for New Web Design, Von Watts Graphics LLC Sponsors Nikas Village, 4 Marketing Strategies that are Guaranteed to Work, Zero Cost Strategies for Attracting your Targeted Audience, GoDaddy Hacked: 5 Ways to Secure Your WordPress Site. Thanks for visiting my blog! The national drugstore dropped the Caremark from its brand and replaced it with Health in 2014. April 30, 2023 Updated 11:30 a.m. But be careful. So whether youre just starting or have an established business, weve got you covered. reassured that some things will remain constant despite the changes. Ive used MailChimp in the past, and all the newsletters have been responsive in nature. Its components, both individually and as a whole, are designed to create a coherent visual identity through consistent use. Be sure to focus on all . First, it clearly distinguishes the old CVS from the new CVS. The old C-SPAN branding wasnt entirely outdated, especially for a cable news network. For marketers, a constant sense of curiosity and observation is key to becoming successful. Reach out to local media to see if you can generate interest in your rebranding. As you explore a rebrand, consider how your name change reflects your new or evolving values. (It's intended to be used internally. When I click on the online version, the text cuts out, forcing me to swipe left and right to read the content. Heres an example of a product launch announcement email: Dear [name]The new [product name] has arrived!What differentiates [product name] is [explain its unique quality and why people might want to buy it].You can purchase [product name] from our online store or Amazon. [Introduce your app and its function in one sentence]Over the last few months, weve worked hard to improve our products, and we believe that [apps name] will give you a better experience with [brand name].Now, what is [apps name] all about? Seek input from customers, employees, partners, vendors, etc., to make sure youre on track with a new brand that paints your business in the right light. Although a refreshed look for the brand was necessary to make the channels more attractive to new audiences. Here are some tips to follow when creating an announcement email: Start with a clear subject line:A clearsubject lineincreases the likelihood of recipients opening your email. On the one hand, it gives you the chance to start fresh, to gain relevancy. C-SPAN is one of the oldest cable news outlets in the US. As well as to stablish their brand for the future. Rob also teaches digital marketing and analytics classes throughout the U.S. and abroad. There you have it. The container brand has been a U.S. staple for decades, but the Tupperware party style of sales was not keeping up with the 21st-century e-commerce demand. Yes, rebranding is a laborious process with a lot of moving parts. The consistent representation of these core colors helps reinforce the distinctiveness of the Company X brand. We send product launch announcement emails to announce the launch of a new product, rebranding, or upcoming product-related event. Were thrilled to unveil our refreshed brand identity. This button displays the currently selected search type. This puts us in the position to be more competitive with current agencies, and offer more capabilities to our clients. During such a transition period, you can send promotion announcement emails to employees to share pertinent details. Tweets @souravify. Over the last few months, we have poured our hearts and souls into creating a new image that would accurately depict who we are, at our core as a team. Sender helps you with all that and much more! It helps me read faster, take notes and share ideas with my friends quickly. (There are blue bins in each office.). Download the new Company X font - [insert font here][insert link for font download too] - that is used in a variety of our new presentations, documents and marketing collateral. Its important to write clear and concise subject lines for announcement emails. Heres an example of a new feature release announcement email: Hey [name]Our new, improved version of [product name] is now available!We made sure to [provide a brief explanation of how the updated version is unique].Ready to get the upgraded version?Click the button below to download it! Tupperware is best known for its durable household products. Recycle those old business cards! We're excited to announce that as of July 2019, we are rebranding with a new logo, color scheme, and website. Remember, it's important to tell your staff to reflect your company's new brand with pride by being in full uniform and wearing it neatly. The tool also makes tracking customer loyalty rewards easier. Required fields are marked *. Rebranding your business can be overwhelming, but can lead to long-term benefits for your company. If an announcement has been made already about rebranding and your email signature fails to follow suit, customers may be confused about the changes the company is making. The more your customers know about your marketing activities, the more they'll appreciate the changes and improvements. The company also made a fun new advert to promote the rebrand with a tagline that says "Just Call Us Dunkin'". Thats why its important to communicate your rebranding in a clear and concise way. As a contributor for Simplilearn, Rob creates expert thought leadership content on a variety of digital marketing and analytics topics. Coty. Rebranding can be an exciting time for any business. However, given the fact that a customer who wants to read the newsletter has clicked on the web version for a smoother reading experience, it is important to ensure that the experience is flawless. Mohawk Options Crystal White, an eco-conscious paper made from post-consumer waste.]. Source: Really Good Emails Legibility issues with viewing Apples iOS Mail client. Representative examples that correctly display the Company X logo on a variety of materials are available [Insert link to brand examples on intranet]. Brand marketers have a lot to learn from this, that can be used in their day-to-day activities. This was achieved by carefully deconstructing the existing mark and studying its fundamental shapes, angles and weight. But the company wanted to be known for more than just donuts. We would like to take some time and thank you for your time with us. Just months earlier . Clearly explain your goals and reasoning for the rebrand, and assure them that the great service theyve already been receiving will continue. You can segment them and send customized emails. When it comes to a marketing campaign, awareness is everything. This post is an example of a rebranding announcement email sent by large corporate brand to its audience. Keep it positive. We've updated them with fresh imagery and graphics so that they better reflect the new brand. As founder of RSO Consulting, Rob helps clients maximize their digital marketing efforts via SEO, SEM, SMO, and Web Analytics. Companies rebrand for various reasons, including new leadership, a new target audience or a new company vision, but no matter the reason, rebranding is a big deal, and deciding to rebrand should not be taken lightly. Eventually, Uber found the right design for the brand. We realize that changing a logo is a process that can involve many steps and take some time, so we will finalize it gradually. Rebranding: A Letter From Our President & CEO. To make the most of rebranding, it is essential to understand all aspects of digital marketing. While the company still competed in the product category worldwide it created it, after all. The key is to communicate the new brand to all your customers so there's no confusion. They tried several different logos as well as app icons over the years. The rebrand was successful, with an updated look and feel as well as new messaging: Confidence Becomes You. Customers and leads will notice it all. This sample letter to employees, announcing a new brand, may come in handy. Why has Survicate Rebranded? Dropbox used a strict color palette across its visual designs. I agree. Put out the word onsocial media. Remember to enjoy the process, and look forward to the benefits your company will enjoy once the dust has settled and your work is done. On the other hand, introducing the new branding too slowly will make it difficult for customers to differentiate between the new brand and the old. 7 Effective Email Newsletter Templates and Design Examples. Camilla Mackeviciute. While this is a significant change, our core beliefs havent changed. These posts are my attempt to share my observations and learnings from the various marketing communications we receive every day. But before you put pen to paper, think through each stage of your rebrand. You're in charge of rebranding your company and you're looking for example materials that will help you announce the new brand, right? Jason Hall - ROI Driven Digital Marketing. Lake Butler, FL 32054, Specialty Net Lease Investment Opportunities. She is also a digital marketing professional who has worked with leading brands in the tech industry. Your goal is to keep attracting leads and maintaining existing customers, so don't lose your website's appeal, ease of use, and readability. They added digital channels to engage kids and parents and reestablished the brand as relevant once again. Of course, the transformation wasn't completely about focusing on the new and forgetting the old. People subscribe to your email newsletters because they want to know about upcoming events. Marketing will be more efficient, as designers, writers and creators for your brand will have clear guidelines.. ), doesnt appear to be responsive. Specialist legal advice should be taken in relation to specific circumstances. Stella Morrison is an award-winning writer who focuses on marketing for small businesses, including useful tools and best practices that help business owners introduce their products and services to new audiences. We are excited to announce that as of Sep 6, 2020, we are rebranding with a new logo and color scheme as part of the ongoing evolution of our companys brand. Our stationery system - which includes PowerPoint documents - is the company's most widely used communications tool. The rebrand carries through from inside the store to the outside world, including a logo redesign, packaging designs, store remodels, and brand messaging on all advertising and marketingchannels. But the times have changed and audiences now look for more meaning in brands than statements. Complete a brand inventory,said Lauren Craven, director of communications atImperial Dade. The color blue was the main attraction. If you have any questions, please dont hesitate to contact us at info@modistabox.com. and outs of Real Estate. The updates show the evolution of our company since its founding in 2006. Why we like this announcement email: The #Greatness and social network icons seamlessly integrate social media marketing with an email campaign. Keeping the same email signature long after the rebrand, especially if it contains old logos or information, can be particularly confusing for customers. So create a timing strategy that's neither too abrupt nor too slow. Brand your laptop with one of four new Company X backgrounds [link to newly branded desktop backgrounds]. A conscientious focus on budgets and strategic milestones for implementation will help ensure an effective rebranding process that customers will understand and appreciate. We have refreshed our logo to reflect who we are today and to symbolize our future. It is essential to assure current customers that the new brand is a positive transformation and will not affect the service and commitment that the business has demonstrated thus far.". Our agents It took multiple tries for Uber to find its ideal brand identity. For example, you could nudge them to click a link or visit your store. As explained above, among the first steps to re-engage inactive contacts is to identify these people and label them with a contact tag. And it helped attract new audiences to the brand. Dunkin Donuts announced its rebrand in 2018 by renaming the company to just Dunkin. Here's a sample rebranding announcement that will provide a good starting point for you. The redesign introduced new colors to the palette, mainly to represent diversity. However, you'll still need to field comments and queries from your social media followers. When announcing the rebrand to customers, your business' blog, email announcements, regular mail, social media and press releases can all be effective communication methods. It's how you can attract more leads. Lake Butler, FL 32054, 4130 NW 37th Place, Ste A making Modista the cornerstone of our branding worldwide. We appreciate your kind support. While celebrating its 40th anniversary, C-SPAN introduced its new rebranded identity. Would love to hear from you! Download these elements, update your materials, and play an active part in transforming the Company X identity! Even in this digital age, sell sheets and other sales tools play an important role. One way to do this is to rebrand. Combining Instagram/TikTok with Namshi and the element of the Stitchfix subscription box. Plus, use the helpful PowerPoint Tips & Tricks that can help with formatting issues when creating/converting PowerPoint decks. If you have used the Modista logo in any of your marketing materials, please assist us in updating them. It clearly explains the changes and provides the subscriber with sample content. 25 Inspiring Rebranding Examples Whether you're looking for inspiration for your own rebranding projector just love a good before and afterthese diverse brands strike the perfect balance by focusing their messaging, elevating their aesthetic, and creating a stronger brand experience at every level. Youre going to put a lot of heart and work into your rebranding strategy. Get insights. The best way to announce a rebranding is with a sale, promotion or contest, according to Claire Jones, co-founder of digital marketing agencyWitty Kitty. Here are three successful rebranding examples, and a bit about what you can learn from each. Mention specific elements like your team, your mission, or your core values anything that will help them feel comfortable with the transition. Launch : By launch day, you should have every detail ready to go. By accepting, you agree to our use of such cookies. MailChimp is a well-known name in email marketing. "What's the reason for our rebrand?" "How intensive does the rebrand need to be? An reminder after-login message to all customers and trials A social media post Day of name change: An announcement email to all customers and trials (despite who had opened / not opened) An. As part of our rebranding strategy, our company name will change from Von Watts Graphics LLC to 8393 Creative Solutions LLC. And prep your sales and customer service for how to inform current customers of the changes.. Posted in Company Announcements On Feb 19, 2016.
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